Indonesian research startup Populix has secured $4.3 million in the first close of its Series B funding round, led by MSW V Asia Fund X, with support from existing investors. The funds will enhance its AI capabilities, including automating research processes and developing synthetic respondents, as the company aims to scale its offerings across Southeast Asia.Despite a significant decline in overall investment in Indonesia, Populix's success highlights a growing demand for market insights during economic uncertainty, evidenced by a 65% recurring client rate. The launch of AI tools like NeXa positions Populix strategically in a region where AI adoption is still developing.